once upon a child is a newly established kids fashion brand. The fashion house is a startup, to be recognized for its high quality, unique designs, and customer service.
OUAC approached us to design a well-crafted brand that highlights their quality and appeal to their target audience.

Challenge
Once Upon a Child needed to build up its reputation as a classy, classic, world-class service kids fashion brand as the brand launches and grows for an international audience. The brand had to reflect a clear, professional, and approachable identity in line with the company’s high-quality services.
This project required an understanding of the kid’s fashion industry, Once upon a Child as a company, and its positioning amongst other competitors.

Solution
The new identity is inspired by fairy tales. The watercolor effect reflects the handmade high quality offered by the brand. The colorful circles represent happiness and joy the brand is meant to spread
A very classy and vibrant color palette is complemented by a stylish typography and a custom-made, unique calligraphy font.